G2Mint adds native Lateral routing inside LTL workflows

G2Mint said June 11, 2026, that its native integration with Lateral is live, making the platform the first with built-in Lateral Routing capabilities. The move puts LTL carrier recommendations directly inside transportation workflows for brokers, shippers and carriers, aiming to speed decisions and reduce execution friction.

Why it matters: - The integration pushes LTL carrier recommendations into the same workflow where shipment decisions already happen. - Transportation teams can weigh carrier fit, routing guides, service history, customer requirements and operational performance without leaving the workflow. - The approach is designed to improve execution speed, carrier alignment and consistency in day-to-day shipment decisions.

What happened: - G2Mint announced June 11, 2026, that its native integration with Lateral is now live. - The companies said the integration makes G2Mint the first platform with native Lateral Routing capabilities. - The launch targets brokers, shippers and carriers using transportation management workflows. - The announcement came from Hudson, Mass.

The details: - G2Mint said the integration embeds advanced LTL carrier recommendations directly into transportation management workflows. - The system is built to help teams evaluate carrier options against service capabilities, retailer and grocer routing guides, internal preferences, customer requirements and existing carrier relationships. - G2Mint said the integration is already being used by early adopters. - Early users are making more consistent routing decisions and reducing operational friction across shipment execution. - Lateral Routing lets users define custom routing rules by origin and destination geography, down to the zip code level. - The platform evaluates viable carriers for a lane based on service coverage, terminal locations, regional restrictions and service pauses. - Lateral said teams can enter shipment details and get qualified carriers in seconds instead of checking spreadsheets or making phone calls.

Between the lines: - The launch shows G2Mint leaning into embedded decision support rather than standalone rating or routing tools. - The integration reflects a shift away from lowest-rate decisions toward routing choices shaped by network fit and service performance. - For Lateral, the deal extends its routing logic into a broader transportation workflow environment. - The partnership also signals demand for automation that can handle more complex customer-specific routing rules.

What’s next: - G2Mint said it will continue building modular transportation infrastructure around connected data, workflow automation and embedded decision support. - The company is positioning the platform to help organizations modernize freight operations without replacing every existing system at once. - G2Mint said the broader goal is to support more scalable and economically efficient freight networks.